Ad & Sponsorship Policy, written by the Pueblo County Medical Society. May 2022.
Pueblo County Medical Society’s (PCMS) mission is to facilitate meaningful collaboration of medical professionals in Pueblo. Networking, education, and advocacy serve as the objectives for collaboration to improve the practice of medicine and life of medical professionals, locally.
The content and events produced by Pueblo County Medical Society are created under the direction of the editorial team - Board of Directors (physicians), CEO (staff), publicist (independent contractor) - and editorial guidelines to ensure accuracy, currency, and clarity.
Pueblo County Medical Society is partially funded through the sale of advertising and sponsorships that appears on its properties, which include website, medical directory, e-newsletters, and social media.
Be assured that we are inflexible when it comes to editorial autonomy. Other than input about broad topic areas, we do not allow sponsors to influence Pueblo County Medical Society’s editorial content. In some cases, Pueblo County Medical Society may offer co-created or branded content in partnership with our sponsors, and/or present content created by our sponsors. This content is always clearly labeled and is detailed in sections 5 and 6 below.
If you’d like to advertise with Pueblo County Medical Society, please CONTACT US.
These are the specific guidelines we follow about the types of advertising we accept:
1. We review the ads.
We maintain sole discretion for determining the types of ads that will be accepted and displayed on Pueblo County Medical Society properties. We reserve the right to reject, cancel, or remove any ads at any time and for any reason. We will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any ad, along with an explanation. We also reserve the right to determine the appropriate placement of ads on Pueblo County Medical Society properties.
2. We don’t endorse any advertised products or services.
Although products may appear on our site in the form of advertisements, under no circumstances shall our acceptance of any ad be considered an endorsement of the product(s) and/or service(s) advertised, or for the company that manufactures, distributes, or promotes these product(s) or service(s). In some cases, Pueblo County Medical Society’s editorial team may rate or rank certain products or services. These ratings or rankings are determined solely by the editorial team without regard to any financial or advertising relationship that may exist with companies that provide the product or services.
3. We will not accept certain types of ads.
We will not accept any ad that is factually inaccurate and/or, in our opinion, in poor taste. Pueblo County Medical Society will not permit, at any time, the placement of any ad for harmful, illegal, or objectionable products or services. Ads must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, or disability. Ads should not contain defamatory, libelous, slanderous, or threatening information. Ads must not be related to alcohol, firearms, ammunition, fireworks, gambling, pornography, tobacco, political campaigns, or the simulation of news or an emergency. All ads must clearly identify the advertiser. Any ad that could be misconstrued as editorial content will be clearly labeled as an advertisement.
4. We clearly distinguish ads from editorial content.
In every instance, we maintain a distinct separation between advertisements and editorial content. All ads on Pueblo County Medical Society properties are clearly and unambiguously identified as such. Clicking on an ad will take the user to an advertiser’s site or to a sponsor’s resource center hosted on a Pueblo County Medical Society property. Sponsored resource centers are labeled as such, with the name of the sponsoring entity displayed.
5. We clearly distinguish between sponsored and non-sponsored content.
Pueblo County Medical Society seeks sponsorships from trusted and credible research organizations, manufacturers, and other service providers. Sponsorships provide financial benefit to Pueblo County Medical Society, but also benefit our members by providing current information on healthcare. Editorial content sponsored by an advertiser is subject to our editorial policy and is reviewed by our editorial team. When content (sponsored content, co-created content, or branded content) is provided by or influenced by a named sponsor, we take meaningful steps to ensure our members will not confuse that sponsored content with Pueblo County Medical Society’s own original editorial content. Native advertising refers to links or ads within a piece of content that link to other content. Pueblo County Medical Society may present advertising messages, advertisements, or sponsored posts in its social media channels.
6. Affiliate program (e-commerce links in Pueblo County Medical Society content)
As part of the article creation process, our editorial team may include links to relevant products they feel could be useful to our providers. While all products are chosen independently, we want you to know that Pueblo County Medical Society could receive a payment if you make a purchase at the retailer’s site within 24 hours of clicking on one of the links we provide.
7. We clearly distinguish content that is part of a Partner program.
Occasionally Pueblo County Medical Society will work with products, services, or organizations that align with our mission. Pueblo County Medical Society vets these products, services, or organizations for quality and only presents what it believes is valuable to and in the best interest of our members. Pueblo County Medical Society does not medically review the content and is not responsible for providing the products or services described on these pages. In the instances where Pueblo County Medical Society receives a payment when members purchase or sign up for the product or service, the page may also include this language: “Pueblo County Medical Society and our partners may receive a portion of revenues if you make a purchase using a link above.” Partner pages may also include a “what’s this” link that takes users to a page that explains the nature of the partnership.
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